Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing you begin to think like a marketer instead of just a business owner.
Your brand, your logo, your colors, your personal style; the way you greet customers, clients, and prospects; the way your staff presents themselves and everything having to do with your business, is all marketing.
When you combine everything in your business and you make it attractive and consistent, you begin marketing yourself in a way that lets your clients know what they can expect from you. Once you set that standard for your business, you get more business, you get business easier and things start naturally improving around you, in your business, and in your life.
Now, you might not think this is that important, but it is because this is just another piece of the process that allows you to set up systems and automate your business, which creates leverage, more time off, and passive income streams. When things in your business are on autopilot, it frees up more time for you to do other things.
This also typically means doing more work on the front end, which will make it easier on the back end of your business. Once you have your systems in place, all you have to do is make small tweaks and small changes, or slightly rotate the wheel, instead of starting from scratch or completely reinventing the entire wheel over and over again.
Think about your logo, your brand, your colors, your storefront (if you have one), your messages, everything about your business. Is it all attractive and appealing? The best outcome for all of this is for you to have prospects that look at these aspects of your business and have the thought that they would like to do business with you and then act on that.
Consistency is also important part of your marketing and your business. Do people look to your business and have varying experiences, or do they get the same consistent, quality, service every time they interact with you and your business?
These are some of the things to think about when you market your business, because they speak volumes about you and how you do things in your business. They also play a big role in you pull-marketing system – the system for drawing people to your business so they want to come back again and again, and make them want to tell everyone they know about your business as well.